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There has always been a fundamental struggle for the "soul" of hip hop
culture, represented by the deep tension between politically-conscious and
"positivity" rap artists versus the powerful and reactionary impulses toward
misogyny, homophobia, corporate greed, and crude commodification.
The most recent example of this struggle for hip hop's "soul" was vividly
expressed at the recent West Coast hip hop conference. Respected rappers
such as Mike Concepcion and the D.O.C., and Def Jam founder and conference
leader Russell Simmons, emphasized the need to mobilize artists around
progressive goals, such as supporting voter education and registration
campaigns. Solidarity was expressed for progressive feminist poet/artist
Sarah Jones, who is suing over the Federal Communications Commission's fine
imposed against an Oregon radio station's playing of her song, "Your
Revolution." Nation of Islam leader Louis Farrakhan, in his keynote
address, urged the hip hop community to renounce lyrics promoting violence
and social divisiveness. "From the suffering of our people came rap,"
Farrakhan observed. "That should make you a servant of those that produced
you."
The forces of negativity were also present, reflected in the controversial
remarks of the founder of Death Row Records Marion "Suge" Knight. Launching
into an attack against artists such as Dr. Dre, Master P, and Janet Jackson,
Knight criticized sisters in attendance for "wanting to be men." When
Knight then argued that women "were not strong enough to be leaders,"
observers were stunned. Hip-Hop Summit Action Network President Minister
Benjamin Muhammad later observed: "A summit is where diverse forces come
together.... You saw the compassion side and the raw side of hip-hop. You
saw the focus on economics and the side that focuses on social
transformation."
Years before the 1986 release of Run DMC's "Raising Hell," which became the
first rap album to go platinum, music industry executives saw the huge
profit-making potential of this explosive new art form. Many of the "Old
School" rap artists were brutally exploited by unscrupulous business
practices of both white and black managers and music executives. Some
artists were willing (and eager) to sell themselves and their creativity to
manufacture music that was designed largely for commercial purposes,
promoting negative values that were antithetical to blacks' interests.
Yet also from the beginning, the tradition of politically progressive and
socially-conscious hip hop has been central to this youth-oriented culture.
In 1982, rap moved decisively from party-oriented themes to political issues
with the release of Grandmaster Flash and the Furious Five's "The Message."
The following year Keith Leblanc of Tommy Boy records released "No
Sell-out," incorporating the powerful voice of Malcolm X into the rap
single. This marked the beginning of the incorporation of Malcolm's
uncompromising words and political message, which would be sampled in
hundreds of hip hop songs, especially in the late 1980s and early 1990s.
Also in 1983, Grandmaster Flash and Melle Mel released their anti-cocaine
anthem "White Lines (Don't Do It)," which was designed to promote greater
anti-drug social awareness within black and Latino communities. Nearly a
decade later, as hip hop migrated to the west coast, seminal rap group NWA
recorded the song "Dope Man," which upon close examination, reveals an
emphatic anti-drug message, despite its explicit lyrics.
Social critics like Kevin Powell have described the period between 1987 and
1992 as the "golden age" of hip hop music, a time of enormous creativity and
artistic originality. More than any other group at that time, Public Enemy
(PE) set the standard for progressive, socially conscious rap. Though not
as commercially heralded as PE, the emergence of KRS One and his group
Boogie Down Productions, also changed the content of rap albums, beginning
with the 1987 album "Criminal Minded." Other similar examples include: the
1989 release of "Daddy's Little Girl" by MC Nikki D (Nichelle Strong), who
was the first female rapper to rhyme about abortion, from a young woman's
perspective; the emergence of the brilliant (and underappreciated) rapper
Paris, the self-proclaimed "black panther of hip hop," who called for
radical social change and incorporated the images of Malcolm X and the Black
Panther Party into his videos; the 1989 release of the debut record by A
Tribe Called Quest, preaching Afrocentric awareness, collective love and
peace; the establishment by KRS One, also in 1989, of the "Stop the Violence
Movement," and the release by Boogie Down Productions of "Self Destruction"
to promote awareness against black-on-black violence, featuring legendary
artists such as Public Enemy, MC Lyte, and Kool Moe Dee; Salt-n-Pepa's 1991
remake of the song "Let's Talk About Sex" into "Let's Talk About AIDS," a
public service announcement that promoted HIV/AIDS awareness and sex
education, with all the proceeds from the sale of both the single and the
video donated by the group to the National Minority AIDS Council and the TJ
Martell Foundation for AIDS Research; and the collective protest response to
the brutal police beating of Rodney King in March 1991, by progressive rap
artists such as Chuck D, Ice Cube, Tupac Shakur, and Sister Souljah.
The most progressive black "womanist" artist in hip hop's "golden age" was
Queen Latifah. Although Latifah did not describe herself as a feminist, her
video "Ladies First" depicted powerful images of freedom fighters Angela Y.
Davis, Winnie Mandela, and Sojourner Truth. Her strong support for the
struggle to overthrow the apartheid regime of South Africa and her
criticisms of corporate power at that time opened new avenues for the
development of other women hip hop artists.
While art and politics are indeed connected, it is not the case that
cultural workers, musicians, and even entertainment entrepreneurs like
Simmons, coming out of hip hop culture represent a new political leadership.
Yvonne Bynoe, one of hip hop culture's most insightful observers,
paraphrased Chuck D by saying that "we do not need hip-hop doctors or
hip-hop politicians. The leadership that will come from the post-civil
rights generation must be able to do more than rhyme about problems; they
have got to be able to build organizations as well as harness the necessary
monetary resources and political power to do something about them."
Bynoe's argument makes absolute sense, because the most
politically-committed artists throughout history, such as Paul Robeson, Pete
Seeger, and Bernice Reagon, understood that while all art is always
political, artists usually shouldn't be politicians. As Bynoe notes: "A
rap artist who aspires to be a community leader cannot lead a dual life....
The electorate for instance would not be expected to call their
representative, Congressman Ol' Dirty Bastard.... Political activism is a
full-time, contact sport, necessitating players who are fully dedicated to
learning the rules of the game, then playing to win."
It must be emphasized, however, that hip hop artists can lend their
legitimacy (or in the hip hop vernacular, their "juice") to many different
political causes or public figures. Their very presence or words can act as
lightning rods of attention for the masses of youth who identify with hip
hop. When Public Enemy's Chuck D rhymed "Farrakhan's a prophet that I think
you ought to listen to," many listeners were attracted to the Nation of
Islam's message of black nationalism. As a result, rappers such as PE and
Ice Cube in his prime helped the NOI to reach a whole new generation of
disaffected youth. Political leaders have often sought the aid of
influential musical artists, and in the realm of black liberation and
struggle, hip hop culture has provided an undeniable galvanizing platform.
What the essential "politics of art" is about is the politics of collective
imagination, the transformative politics of freeing one's mind. In a recent
interview, KRS-One observed that hip hop "is the only place where Dr. Martin
Luther King's 'I have a dream' speech is visible.... Today, with the help
of hip hop, they're all hip-hoppers out there... I mean black, white, Asian,
Latino, Chicano, everybody. Hip-Hop has formed a platform for all people,
religions, and occupations to meet on something." KRS-One adds, "that, to
me, is beyond music."
There is no longer any question about the significance and power of hip hop
music and culture as a transnational commercial force. One recent example
of this was last year's release of Tupac Shakur's "Until the End of Time,"
which debuted at number one on Billboard's Top 200 albums chart, selling
more than 425,000 copies in the first week. Since his murder on September
8, 1996, Tupac has sold more than three times the number of albums than
during his lifetime.
In my recent conversations with Russell Simmons, he estimated that rap
music's consumer market in the United States is approximately 80 percent
white. This brings into sharp focus the central political contradiction
socially conscious hip hop cultural workers must address: how to anchor
their art into the life-and-death (and "def") struggles of African-American
and Latino communities, which largely consist of poor people and the working
poor, the unemployed and those millions who are warehoused in prisons and
jails. Even "a nation of millions" cannot "hold us back," if we utilize the
power embedded in hip hop art as a matrix for constructing new movements and
institutions for capacity and black empowerment.