From its very onset, Israel has constructed a brand for itself, a powerful gimmick that was predicated on two main pillars: democracy and stability.
The main target audience for this brand has been powerful Western states that wielded disproportionate political, economic and military powers.
These Western governments, along with their influential mainstream corporate media, did their part, by polishing Israel's image - as most democratic and most stable - while tarnishing that of their Arab and Palestinian enemies - or anyone else who dared criticize Israel.
It mattered little whether Israel was truly a beacon of democracy and stability because these terms are often conjured up and used to conveniently fit the interest of those in power.