A public relations and marketing campaign called FL4ALL announced itself in a full-page ad in the New York Times on August 3, 2021. It represents a dangerous fiction and threat to students and unsuspecting “hard working citizens,” to repeat its promotional language. The campaign’s actions follow what I declared in my 1979 book, The Literacy Myth, the exaggerated importance of literacy by itself, taken out of context. To borrow terms from the field of literacy studies, “reading” the advertisement as “written” is revealing.
Let’s look at the text. It misrepresents both literacy and economics, and is a danger to the population this corporate coalition claims to serve.
First, no reputable person says or writes “FL” for “financial literacy.” Perhaps for a football league. Second, only marketers and business corporations seeking to derive financial profits would consider promoting a flawed slogan like “FL4ALL.” In corrupting well-established public civil rights movements, such sloganeering is a shameful misappropriation. The ad proclaims that “financial literacy is a civil rights issue of this generation.”