Amazing. Seven hundred thousand dollars raised from corporate supporters. Heartfelt appeals by famous people and politicians. Adorable animals. Arguably the best zoo in America. All the necessary elements for a solid campaign. Supremely confidence of a win…
But the vast majority of voters just said no, a loser by 70 percent.
Mayor Michael Coleman and Columbus’ power brokers suffered their second major defeat at the polls May 6 when central Ohio voters rejected the zoo levy – echoing the 69 percent drubbing delivered last November by the voters on the Columbus City Schools levy.
What’s wrong with this picture?
The zoo levy’s PR folks trotted out legendary Director Emeritus Jack Hanna and held charming family-friendly events with cuddly zoo animals. Commercials beseeched voters with the needs of the zoo animals – a new hospital and improved habitat. Not to mention another zoo conveniently located downtown.