Donald Trump & Elon Musk (he/himmler) have built their political power base on a retro white male “Christian” constituency that lives in total terror of strong women & people of color.
Here's the appropriate historic root “Southern Strategy” quote from Lee Atwater, George H.W. Bush’s very own Josef Goebbels, with [DEI] subbed in where it belongs:
"You start out in 1954 by saying, “Nigger, nigger, nigger.”
"By 1968 you can’t say “nigger”—that hurts you, backfires.
"So you say stuff like, uh, forced busing, states’ rights, [DEI] and all that stuff, and you’re getting so abstract.
"Now, you’re talking about cutting taxes [and DEI], and all these things you’re talking about are totally economic things and a byproduct of them is, blacks [and women] get hurt worse than whites [and men].…
“We want to cut this [DEI] ,” is much more abstract than even the busing thing, uh, and a hell of a lot more abstract than “Nigger, nigger.”